RESEARCH

Flora Marathon

Client: Flora
Location: London Marathon
Date: April 2006

An Independent Research Survery by Sports Marketing Surveys emphasised the high impact and recall of HOBS banners.

Top Line Summary of Report:

• Approx 1.5 million people viewed the banner along the course and across London

• 41% of London-wide respondents had seen the banner

• 50% of respondents along the course had seen the banner (500,000+ spectators)

• 64% of respondents that saw the banners saw it for more than 30 Seconds

• 70% correctly identified the correct brand on the banner

• 94% of respondents thought it was good way to promote at this type of event

*The Flora Marathon research survey information remains the property of HOBS. More in-depth information on the Flora Research Survey can be provided upon request.